OVERVIEW
For a retro sunglasses campaign for Elizabeth and James, I was inspired by the white, round, and thick nature of the frames. The glasses felt almost shell-like (or barnacle-like) in nature. That nodule of tactile information reminded me of the 80’s mermaid film Splash. So, I created a similar world for the campaign; with the warm, neutral tones of the Elizabeth and James brand, its flirty femininity, plus sea-foamy bubbles and mermaid charm. My objective in creating this mermaid story was to say the EJ women, watching or wearing the frames, that you can becomes this playful, curious, mer-like woman exploring a magical new city in wearing this accessory.
ROLE
- Writer / Art Director
- Creative Director
- Video Director