Overview: Product design/creative direction work I did while at Naja - Lingerie for Hope. Naja is an e-commerce brand devoted to making beautiful things in a beautiful way. Their lingerie and swimwear is made with innovative and eco friendly manufacturing processes that empower women by design. For example, some pieces are made with recycled plastic, while others employ sublimation printing vs. dyeing to save water. Some of my favorite Naja knickersfeatured inspirational quotes on the inside. The pieces I designed were lingerie items that doubled as swim wear + some stand alone swimsuit pieces. While I was working there, all of the Naja products were manufactured by single mothers in Columbia.
A digital campaign I created for Naja's line of Cheeky Knickers! I was inspired by the Brady Bunch's introduction imagery and treating the line of garments as if they were one big happy family. This was a fun project.