Overview: Creative direction and product development. The Multi is A ribbon accessory inspired by the early 2000's film Spy Kids. Like Machete's invention 'The Elastic Wonder', in the film, The Multi ribbon has hundreds of uses. Part of the allure is to figure out what those uses are.
I'm interested in creating objects that delight and surprise adult consumers and inspire their imaginations. Pictured here are some of the more conventional ways to use The Multi.
I collaborated with a hair company called Kurly Klips for Valentines day - in an effort to get the product out there in a symbiotic way.
I took all of these photos with my polaroid camera. I then scanned them in and arranged them into a format I found online and liked.