Overview: Creative Direction. A friend and I deconstructed a toaster and made it more difficult to use, in a creative effort to shed light on how to make toaster's more user-friendly. We inserted springs along the push down leaver to make it extremely difficult to press and we removed the piece that allows the lever to stay down for the toasting process.
We also painted the toaster pink and made this fun video as A commentary on gender roles In domestic life. Enjoy!