Silicon Valley start-up, Evlo, is a mobile/web home furnishing marketplace, connecting consumers to local designers and goods. In a 4-day Design Sprint hackathon, we focused on innovating upon the apps existing offerings/processes through interviews, opportunity scanning, and prototyping.
Before getting started we focused in on what it was that Evlo really wanted to provide through it's service.
We decided on the design challenge question, "How can we democratize interior design to help customers get furniture to create the place that they need or love?"
Through 25 interviews we came up with user profiles that were instrumental in improving upon the Evlo service. The team and I were able to analyze elements like; intrinsic motivators, online behavior, and people's relationships with their homes. We asked questions like "When you last furnished a space in your home, what were the steps you took to do so?" One particularly interesting nugget of information we got from a woman named Julia, was that she allowed the members of her family to choose most of the furnishings in her home.
Additionally, we held co-creation sessions with volunteer consumers. We had them do excises like designing their own perfect interior design service, to gain further insight into their wants and needs. The results included ideas like; customizable virtual reality systems, try before you buy, and consultation services.
We started on the challenge by simply observing the existing interior design ecosystem - Researching competitors and the different ways consumers find and buy furniture. Our findings included online shopping, trips to brick and mortar stores, personal shoppers, and startups using AR and VR. It was interesting to see the impact of technology, family dynamics, and social structures in the industry.
After sorting through the data gathered from interviews, we created a handful of user profiles. Some of these profiles included; the recent graduate - who prefers to shop cheap, the engineer - who values functionality over all else, and the professional creative - who takes the lead in all things design.
The solutions we came up with included; integrating a connoisseur-consult service into the existing model, and making the journey of using the web & mobile applications more intuitive and effective. At it's core the consultation service includes; an affordable and efficient tour of local home furnishing stores, and a link between consumers, designers, and artisans. With this offering, Evlo is able to personalize and optimize their client experience while meeting their goal of democratizing their design experience.
Synthesizing data with the team!
Synthesizing data with the team cont'd.
After testing the new service in HD Buttercup SF, we agreed that it was a success!